Primary Care Services

Health and Wellbeing Coaching and Social Prescribing

Health and Wellbeing Coaches and Social Prescribers work particularly well with people who:

From our experience of delivering services in primary care, it has been a natural evolution to support our primary care partners with Health and Wellbeing Coaching and Social Prescribing service options. This personalised care approach provides more appropriate, cost-effective support and reduces reliance on other clinicians within the multi-disciplinary clinical team. Evidence shows that integration with local voluntary and statutory services results in long-lasting behavioural change, improved resilience and more independent living in this patient group.

Health and Wellbeing Coaching

HWCs support people to self-manage, to improve their motivation and facilitate lifestyle changes. They improve health related outcomes by working with people to set personalised goals and change their behaviours. They work with people with physical and, or mental health conditions and those at risk of developing them.

Learn more about how our HWCs can support your patients:

Social Prescribers

Social prescribers connect people to community-based support, including activities and services that meet practical, social and emotional needs that affect their health and wellbeing. This includes connecting people to services for example housing, financial and welfare advice.

The Challenge: Addressing the Social Determinants of Health

Up to 20% of GP consultations are driven by non-medical issues such as housing, finances, employment, relationships, or isolation. These factors have a profound impact on wellbeing but cannot be resolved through traditional healthcare alone.

Social Prescribing Link Workers (SPLWs) bridge this gap, supporting patients to access local community resources and tackle the root causes of poor health.

The Network Contract DES and the NHS 10 Year Plan both highlight SPLWs as a core personalised care role within PCNs, essential to delivering prevention-first, neighbourhood-based care that reduces demand on overstretched GP teams.

Our Response: A Proven, Scalable Service

At Pure Unity Health, we’ve supported over 1,800 GP practices since 2014 with innovative, patient-centred services. Our SPLW model is fully reimbursable through ARRS funding and designed to deliver the ambitions of the DES and the 10 Year Plan.

We deliver:

Personalised care: Every conversation begins with "What matters to you?"
Whole-population inclusion: Supporting adults with LTCs, low-level mental health needs, or complex social challenges.
Community connection: Linking patients to housing, debt advice, employment, arts, nature, and peer support.
Empowerment: Using coaching and motivational interviewing to build independence.
Integration: Embedded within PCNs and actively contributing to MDTs.

The Evidence: Social Prescribing That Works

42% reduction in GP appointments (Tameside & Glossop).
23% fewer A&E attendances (Kent, 6,000 patients supported).
50% drop in GP use and 66% fewer A&E visits (Kirklees).
43% reduction in A&E attendances (Rotherham).
9% lower secondary care costs (Newcastle).

Beyond demand reduction, patients consistently report:

Why Outsource to Pure Unity Health?

Many PCNs face challenges embedding SPLW roles — from recruitment and supervision to outcome reporting. We remove the barriers by providing a fully managed service that integrates seamlessly.

We provide: